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A decision anxiety tracker for the choice that shouldn't take this long

More options were supposed to help — a well-known study found shoppers were ten times more likely to buy from a smaller selection than a larger one. Mendly logs decision anxiety on iPhone with one tap, whatever the choice is. Hourly patterns show which kinds of decisions reliably spiral and which don't.

The research

Iyengar and Lepper's 'jam study' found shoppers were roughly ten times more likely to actually purchase when offered 6 jam varieties than 24, despite the larger display attracting more initial interest — a foundational finding on choice overload. Mendly's hourly pattern data tracks when that overload actually shows up for you, across decisions far smaller than jam.

— Iyengar and Lepper, 2000

Want to understand why this happens? What is catastrophizing — and how to tell when you're doing it

Quiz

What's your decision-anxiety pattern?

Question 1 of 4

When does decision anxiety hit hardest?

“Decision anxiety was never really about not having enough information. Most of the time it's the opposite problem — too many roughly-equivalent options, and a mind that can't tell the difference between a decision that matters and one that genuinely doesn't.”

Features

One-tap logging

One tap marks the thought — no typing, no prompts. The friction is so low it actually works mid-meeting, mid-walk, mid-spiral.

Shareable cards

Daily summary cards designed for Stories. Share a win without oversharing.

Weekly reports

A gentle summary of your week. Not a grade — just a window into your patterns.

Not quite your pattern? An email anxiety tracker for the inbox dread that starts before you've opened it might fit better

Apps like MindLift ask you to weigh evidence for and against a thought as you log it — effectively another decision-making exercise layered onto a decision that's already stuck. Mendly just marks that you're stuck and moves on.

See the full comparison

Common questions

Is this for big life decisions or small everyday ones?
Both, and most people find the small ones are actually the more frequent and revealing pattern — which restaurant, which reply to send first. Big decisions are rarer and often get logged too, but the hourly data tends to be richer from the small, recurring ones.
Does Mendly help me actually make the decision?
No. There's no decision framework, pros-and-cons template, or recommendation engine. Mendly logs that you're stuck and shows you patterns over time — the deciding is still yours.
Is this the same as analysis paralysis?
Closely related. Analysis paralysis usually describes the in-the-moment freeze; decision anxiety is the broader pattern Mendly tracks, including the dread that shows up before you've even started weighing options.
What does the free trial include?
The full app, no restrictions, for 7 days. After 7 days you choose monthly ($7.99) or annual ($59.99, about $5/month). Cancel anytime via your Apple subscriptions — no emails required.
An app for compulsive thoughts when telling yourself to stop has never workedAn app for the replay that starts right after you mess upInner critic or intuition? How to tell the difference

See for yourself — 7 days free.

Try Mendly on iPhone. Cancel anytime via Apple subscriptions.

Download on theApp Store